Growth Hacking 101
27 January, 2020 - 3 min read
A growth hacker can play an essential role in achieving business objectives, but it’s a relatively new term that not many have been exposed to.
The best way to succinctly describe the role is to quote Sean Ellis who coined the term:
"A growth hacker is a person whose true north is growth.”
That being said, it’s important to note that a growth hacker is less so a role, and more so a mindset, a strategy, and a discipline.
In my opinion, an ideal growth hacker embodies the hybrid between marketer and coder needed to thrive in today’s digital age. A growth hacker should not need to ask an engineer to implement an API, or to make a front end change, or to reach the marketing department for data that is stored in the database. A growth hacker obsessively leads business growth and aligns any parts of the organization to help themselves do so, but should also be able to autonomously produce results.
I am a growth hacker. I run professional experiments for companies and try to dramatically move the needle on growth. Here’s how I approach the challenge.
My goal is to engineer provable ROI and help companies purposefully and repeatedly succeed in converting and retaining customers.
The first step is to figure out the goals of the users and then the goals of the business. Where these two goals meet is where conversions happen!
Based off of these informed goals we can now determine which metrics will help us track that goal, and design the initial tactics to try and move the metrics.
Business Objective > Measurable Metrics > Initial Tactics
Now that we have an initial gameplan, let the game begin! We set up analytics, then push a tactic forward. After we have measured some significant data, we can observe, and improve. It’s all about analytics and iteration.
It’s not all hard numbers though - while there’s certainly a scientific method to the madness, there is also a sense of required randomness, creativity, and curiosity that helps to spark big discoveries.
The only way to see what works is to test. That’s why the growth hacker mindset is critical to success. By using creative, low-cost strategies to help businesses acquire and retain customers, a growth hacker can play a massive role in your company’s success.
If you’re interested in working with me, here’s what I can offer:
- Growth metrics consulting.
- Producing powerful content and high conversion funnels.
- A strategy-first workflow - my goal is not to do work for the sake of “doing marketing”, but to achieve your business objectives and grow your business.
- Month-to-month contracts to ensure that I have to earn your business each month.